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Crossing the Blues

Mercedes-Benz launches 2 M-class variants

Mercedes-Benz M-classGlobal luxury vehicle maker Mercedes-Benz, launched two variants of the 2010 M-class said it was bullish on the growth prospects this year and keen on leveraging India for global sourcing.

“We expect a good year in 2010 and are hoping to build on the momentum of 2009 when we sold 140 M-class, which was double the sales compared to 2008,” Mercedes-Benz India MD and CEO Dr Wilfried G Aulbur told reporters.

The company is investing Rs 200 crore in revamping the network in creating new showrooms, upgradation of the existing ones and entering new cities, Aulbur said.

It is planning a new Benz centre in Delhi with 26 car display, a 12-car display in Hyderabad and a 16-car display in Chennai, he said apart from investing in manpower.

“We are growing aggressively and have a clear strategy in place for leveraging India aggressively for R and D and global sourcing”, he said adding “China and India are high on our agenda for global sourcing“.